BBC One Christmas

 

A sprinkling of snow infused BBC One with festive cheer over the Christmas period.

A snow-drift coalesces to form the branding, which disperses back into snow; a subtle, life-like

brand-mechanic I created to match the tone of BBC One’s Christmas brand-film Wonderland.

This mechanic was used across BBC One’s OSP in promo-packages, idents, menus and blips.

CLIENT: BBC | ROLE: MOTION-GRAPHIC DESIGN, 3D | TYPOGRAPHY: MICHAEL MASON | RED BACKGROUND: TWENTY THIRD C 
CREATIVE: XANDER HART  | PRODUCERS: LIZ TIMMS, JESS GRESHOFF  

Along with a festive scene inspired by Wonderland, the branding was also used for social and out-of-home assets with takeovers of BBC One’s Facebook, Twitter, Youtube and Instagram pages. 

Reception

© 2018 by Martin Falconer