BBC One Christmas
A sprinkling of snow infused BBC One with festive cheer over the Christmas period.
A snow-drift coalesces to form the branding, which disperses back into snow; a subtle, life-like
brand-mechanic I created to match the tone of BBC One’s Christmas brand-film Wonderland.
This mechanic was used across BBC One’s OSP in promo-packages, idents, menus and blips.
CLIENT: BBC | ROLE: MOTION-GRAPHIC DESIGN, 3D | TYPOGRAPHY: MICHAEL MASON | RED BACKGROUND: TWENTY THIRD C
CREATIVE: XANDER HART | PRODUCERS: LIZ TIMMS, JESS GRESHOFF
Along with a festive scene inspired by Wonderland, the branding was also used for social and out-of-home assets with takeovers of BBC One’s Facebook, Twitter, Youtube and Instagram pages.