BBC One Christmas

A sprinkling of snow infused BBC One with festive cheer over the Christmas period. A snow-drift coalesces to form the branding, which disperses back into snow; a subtle, life-like brand-mechanic created to match the tone of BBC One’s Christmas brand-film Wonderland. This mechanic was used across BBC One’s OSP in promo-packages, idents, menus, blips and across digital.

CLIENT: BBC | ROLE: MOTION-GRAPHIC DESIGN, 3D | TYPOGRAPHY: MICHAEL MASON | RED BACKGROUND: TWENTY THIRD C | CREATIVE: XANDER HART  | PRODUCERS: LIZ TIMMS, JESS GRESHOFF

Along with a festive scene inspired by Wonderland, the branding was also used for social and out-of-home assets with takeovers of BBC One’s Facebook, Twitter, Youtube and Instagram pages.