BBC Brand Refresh
Along with Wolff Olins and BBC UX/UI, The BBC undertook a major rebrand to bring its huge array of services and partner brands up-to-date into a cohesive aesthetic that is recognisable, modern and flexible enough for social media. After years of new services being added to the widening portfolio the brand was looking dated and disparate, especially when it came to the changing ways people want to view content. I have worked on many aspects of this undertaking from development of the TV OSP, its services, to its presentation on social media. There are too many people to mention in crediting this operation so I can only mention a few here, apologies to all those I’ve omitted!
CLIENT: BBC | ROLE: MOTION-DESIGN, DEVELOPMENT, MOTION-TEMPLATES | HEAD OF DESIGN: LAURENCE HONDERICK | LEAD PRODUCER: KEN RODRIGUES | SENIOR DESIGNERS: AMY JOHNSON, AMIR SAIDANI, JOSH MOORE, VICTORIA STOUT
I worked on the development of the lenses, a fundamental part of BBC One’s OSP. We explored the motion, transitions across the OSP’s functionality and how the BBC Blocks integrate. See Development section below for more detail. I also worked on development and created BBC Four’s latest set of idents which you can see in more detail in the BBC Four Idents project page of this website.
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Work across the BBC’s ‘Masterbrand’ including presentation of multiple service attribution, co-branding and creation of a motion-toolkit to be disseminated to the BBC’s extended portfolio of brands.
The BBC wanted to update its paid social content to keep up with today’s market and the changing way people want to consume media. I made a motion template which had to fit the myriad of BBC promotional content across platforms such as Youtube, TikTok, Instagram, Twitter, Facebook etc.
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