BBC Four Idents

I was delighted to be asked to make a series of new idents for BBC Four as part of the BBC’s wider brand refresh. From very early development to final delivery we produced a set of 5 new idents that visually explore Four’s distinctive quadrants.

CLIENT: BBC | ROLE: IDEA DEVELOPMENT, COMPOSITING, 3D | PRODUCER: RANA YOUSIF | CREATIVE: ELLIE PETERS | SENIOR DESIGNER: JOSH MOORE | SOUND DESIGN: SILK

Space

A cinematic sequence combining various vistas of Earth captured from the International Space Station. 

Drama

A picturesque Scandinavian mountains-scape is interrupted by the lights of three police cars.

Art

BBC Four’s distinctive quadrants offer alternate perspectives of a painted landscape.

Music

A speaker plays a rhythm coalescing and breaking apart.

Next

BBC Brand Refresh